As digitalisation increases, businesses face a wide variety of legal challenges when they sell goods/services online and market themselves on social media etc. At the same time, consumer protection is increasingly becoming a focus of attention amidst ever more comprehensive and detailed regulation of marketing activities and e-commerce. Moreover, a number of the requirements applicable to online shops, websites and social media are defined in opinions, guidelines and decisions issued by relevant authorities and the courts of law. As a result, it may be difficult for businesses to stay abreast of the comprehensive regulation in the area.
Marketing law, consumer law and e-commerce
Matters involving breach of marketing and consumer law may have wide-ranging financial and image implications for your business. It is therefore advisable to ensure that all legal matters are considered before launching, for example, major marketing campaigns or a new website.
Matters involving breach of marketing and consumer law may have wide-ranging financial and image implications for your business. It is therefore advisable to ensure that all legal matters are considered before launching, for example, major marketing campaigns or a new website.
WE ENSURE COMPLIANCE WITH MARKETING AND CONSUMER LAW AND E-COMMERCE REGULATION AND HANDLE DISPUTES
We provide advice on all aspects of marketing and consumer law from the perspective of the specific business of our clients. We have special expertise in assisting businesses that use online marketing or sell their products/services online to make sure that they act in compliance with relevant consumer, marketing and data protection regulations. Our specialists are also experienced in assisting clients in negotiations with public authorities and handling disputes, including review procedures and court proceedings.
WE ADVISE ON EVERYTHING FROM SPAM TO INJUNCTION PROCEEDINGS
We advise on:
- Online marketing campaigns
- Compliance with spam regulations
- Drafting privacy and cookie policies
- Consumer law requirements for e-commerce
- Drafting terms of use for websites, apps, etc.
- Compliance with data protection legislation
We also assist businesses with:
- Obtaining advance indicative decisions from public authorities
- Marketing law violation between commercial enterprises
- Injunction proceedings
- Matters involving unauthorised use of trade secrets
CONTACT OUR SPECIALISTS
We have extensive experience in advising businesses on issues related to marketing and online sale. We thoroughly familiarise ourselves with your business and provide our advice from that perspective. That way, our advice will always be tailored specifically to your business, ensuring compliance with relevant legislation in the most suitable manner – whether the aim is to prevent violations or resolve disputes.
Flemming Pristed
Partner, Attorney
Maiken Toftgaard
Partner, Attorney
Mette Lindskoug
Partner, Attorney
Christian Thostrup
Attorney, Manager
Lotte Cederskjold
Attorney, Senior Manager
Louise Koldby Held
Attorney, Senior Manager
Malte Philbert Jessen
Attorney
Nilas Christian Steensen
Attorney, Manager