Partnerships and pro bono
For many years, we have provided pro bono advice to selected organisations and causes – both through permanent partnerships and on a one-off basis. Part of our corporate strategic purpose is to work towards a balanced society, and we are therefore committed to supporting, developing and challenging our efforts in areas such as social responsibility. We therefore contribute with everything from pro bono work, financial support, donations, knowledge building and collaborative activities. For us, social responsibility also means taking responsibility for fundamental communities and interests in society. This applies to both art and culture and Danish association and elite sports, but also to the more serious side, where we collaborate with the Defence Command on Danish preparedness in crisis situations. Some of our many initiatives are highlighted below.
THE DANISH RED CROSS YOUTH
For many years, we have had a close partnership with The Danish Red Cross Youth, where we contribute with presentations and various pro bono activities and have organised major events together. The Danish Red Cross Youth is Denmark's largest humanitarian youth organisation, which works for and with children and young people throughout Denmark and around the world.
THE FOUNDATION FOR MARY ELIZABETH'S HOSPITAL
We have advised on the establishment of Børneriget Fonden, which aims to support Mary Elizabeth's Hospital – Copenhagen University Hospital – Rigshospitalet's department for children, young people and pregnant people – on its journey to becoming the world's best children's hospital. We provide ongoing pro bono advice and other assistance to ensure that the private hospital foundation has better conditions for enabling groundbreaking efforts to benefit seriously ill children, young people and pregnant people.
WWF WORLD WILDLIFE FUND
As part of our contribution to the fight against the environmental crisis, we have assisted the WWF World Wildlife Fund with pro bono advice and donations, including in connection with forestry projects abroad, e.g. in Asia.
INTERFORCE
Since 2023, we have been a member company of InterForce – an organisation under the Danish Defence Command that works to strengthen cooperation between the civilian business community and the defence and emergency services. We offer employees with active ties to the reserve forces, the Home Guard, the Emergency Management Agency and the Coast Guard up to five working days with pay per year if they need to participate in training, exercises, national tasks, international missions, rescue operations, etc.
AROS AMBASSADORS
As members and sponsors of ARoS Ambassadors, we support cultural life and ARoS's work to create a visible and vibrant museum on the international art scene. ARoS's partners from the Danish business community help to bring world-class art experiences to Aarhus.
THINK TANK EQUALIS
We have advised on the establishment of the think tank Equalis, which works to promote equality and gender diversity through knowledge, action and partnerships. We provide ongoing pro bono advice as needed.
FÆLLES ANSVAR
Fælles Ansvar is an industry initiative within the Danish property sector and a voluntary self-assessment tool designed to identify and manage human rights risks in the supply chain. The initiative is supported by philanthropic foundations and key industry players, and we have contributed to the development of the tool and the accompanying free contract templates, which are publicly available through Fælles Ansvar.
BRIDGE BUILDERS
Bridge Builders - Center for Dialogue Coffee is an association whose aim is to strengthen dialogue and democratic discourse in Denmark. They work towards a society based on Danish values, with room for disagreement and diversity, where everyone can feel equal and welcome in a conversation that is both constructive and critical. We provide pro bono advice as required.
OLYMPIC PARTNERSHIP WITH DIF
We are proud of our Olympic partnership with Dansk Idræt - The National Olympic Committee and Sports Confederation of Denmark, through which we support Danish club life, budding talent and top Danish athletes on their journey to the Olympics. Through this partnership, we will use the magic of sport to create learning opportunities, unique meeting places and experiences that we can share – both with colleagues and customers.